Jointed swimbaits like this have been a big hit with fisherman the last few years and they are about as close to resembling a real fish swimming as a bait can get.
Pretty durable baits as well, two lower ones are made by SPRO and the two coloured ones above are by MATZUO, they work best when fished on a slow retrieve with long pauses. I had small fish hammering these baits as they sat there slowly sinking, then the bigger fish were hunting them down and I worked them slowly across the surface first thing in the morning.
I wondered many years ago as I kid why they never made baits like this, who knew I could have designed some myself back then and been a millionaire now !
The AMFisH guy…