There are virtually thousands of baits on the market, trust me I have a few hundred myself ! One bait that I will recommend to anyone as a first bait that produces and has produced thousands of fish globally is the spinnerbait.
This is a very versatile bait that catches a range of fish and most importantly is very easy to use. It has a few blades that cause vibration but also catch light, followed by a rubber stranded skirted portion with a head and eye.
This bait mimics bait fish swimming and is pretty much just a cast and retrieve style bait. It’s weedless as the wire setup of it prevents the hook from getting tied up in weeds or branches.
They come in a variety of colours and blade patterns but again a great starter bait when getting into fishing with artificial lures.